It’s May already and that means that summer is right around the corner. That also means a new, sometimes challenging, sales season is upon us.
Here are 5 very simple actions salespeople can take to keep deals moving this summer.
1. During the month of May, meet with Decision Makers of your top deals to plan the summer months. Get the vacation, conference schedule of all decision makers and set a schedule of next steps around all those schedules. If not, expect meetings to get delayed until the right people are in town.
Sample script: “[Customer], I know that you have business results you want to see and that is the reason we are exploring your inquiry to buy [product/service]. I don’t want the summer months’ distractions to hinder your business results so I’d like to meet and plan our next steps around vacation and company meeting schedules. It would be best if we had the schedules of everyone who will need to be involved in the meetings so we can work around their schedules.”
2. Take action before your own vacation. Make sure customers know when you are going to be out of town. Weeks before you are leaving town, set next steps in motion. It is tempting to “let it wait”, but taking a proactive step with each active deal before you take a break will speed up your summer sales cycle.
3. Your own internal team will have their team meetings and vacations, too. Get their schedules and proactively plan their activities. For example, if you know you will have a contract to review in a live deal, meet with your legal department representative to plan when they can review and return the contract. Don’t let their vacation slow your deal down.
4. Project manage your deals and own the project. Treat your customers’ desired results as your own personal project for the summer. Create a timeline, task owners and goals. Have a plan for the summer and follow the plan.
5. Communicate constantly. Keep everyone in the loop on the project and their commitments. Confirm appointments in advance and make sure everyone understands their role in accomplishing the business results. Having a plan that everyone agrees to in advance and then communicating along the way will keep your sale on track.
Sales Team Meeting Idea:
- Awareness. Ask your team to make a list of all the differences they experience selling in the summer months.
- Plan. Secondly, review the list of 5 summer sales strategies above, review and discuss how you can implement those in your own business.
- Execute. Add 5 more strategies with specific action plans for execution.
- Commit. Each person on the team should share their plan to keep their top deals moving this summer based on this planning session.