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Archive for December, 2008

Troubleshooting in 2009 – #1 – Your Ability to Personally Execute

Wednesday, December 31st, 2008

I started off today thinking about a book I picked up 10 years ago. The Sales Manager’s Troubleshooter. I have referenced it for ideas often over the past decade. On LinkedIn (http://www.linkedin.com/groups?gid=1279807) I am floating some of the “problems” in the book out to sales leaders to get a 2009 take on the troubleshooting. My guess is that fundamentally the answers will be the same, but who knows….

Then, I pick up my Wall Street Journal today and there I see an article titled How to Fix Your Life in 2009 (http://online.wsj.com/article/SB123068308029744121.html). The one about high heels really hit home!

So, in the spirit of troubleshooting, please share your solutions for our first “problem”.

The problem: Your ability to personally execute is not what you would like it to be.

New Year’s Resolutions for Sales Managers

Tuesday, December 30th, 2008

I love Dave Stein’s blog and today’s was another good one. Here is a link to Dave’s New Year’s Resolutions For Sales Leaders post: http://davesteinsblog.wordpress.com/2008/12/29/new-year-resolutions-for-sales-leaders/.

I thought we could add a few more to the list:
11. I will commit to open, honest, real communication with my sales team. Sales people could be facing frustrations and new challenges in this economy. Some are scared, some don’t know how to adjust. Keep communication frequent, consistent and open with your teams.
12. I will hold a regularly scheduled sales team meeting for the many, many benefits they bring. This is a great opportunity to share best practices, analyze wins and losses, improve sales skills, learn from each other’s experiences, understand in real-time what impact the economy is having on our customers, etc. The result? Shortened sales cycles, improved morale and a more equipped sales team.
13. I will commit to holding selling time sacred. Increase customer time by setting the example. Don’t let internal meetings take up selling time. Suggest selling hours each day or selling days each week – whatever works in your business. And then, let NOTHING interfere with that, NOT even your CEO. As a sales manager, set aside time each week to get out on sales calls. This time with your team and customers is too valuable to skip.
14. I will ask my team, as a group or individually, how I can better support them. Your team needs you to run interference, push internal issues through, approve terms, etc, etc. Ask them what they need more of and less of and then figure out what course of action makes the most sense. One way to do this is to ask the team about the best and worst managers they’ve had and why they think they were the best or worst. You’ll learn a lot about what your team wants from you and they won’t feel like they are critiquing you personally. You can follow that exercise by asking them if they’d like to see some of those “best” things from you and fewer of those “worst” things to turn it to how you can serve them.
15. I will bring fresh ideas, new activities and valuable opportunities to my team regularly. Don’t let things get stale. Keep bringing ways to learn to your team. Invite guest speakers, give them access to new tools and best practices, put some effort into planning interesting meetings. Keep looking for ways to add value for your team.
16. I will read one new business book per quarter. The benefits of this are endless. Your own creativity flows better, you learn from thought leaders and experienced, successful business people, you get new ideas and you stay fresh. Your team senses this and it sets the tone for your culture. If this is too much, start with Book Summaries and read one 8-page overview each month. (http://www.summaries.com/)
17. I will ask my sales team to read one new business book per quarter. See #16. Plus, you could all read the same book and discuss it or each choose your own and give “book reports” so everyone learns on multiple topics.
18. I will attend regularly scheduled business reviews with our clients. If you aren’t already doing this, commit to scheduling regular business reviews with your top clients. It’s a chance to find out how you are doing, review how you are helping them the way they hired you to, address any challenges and understand how their needs are changing and how that means you should change. Ask your reps to schedule these and attend them religiously.
19. I will commit to focus! It is tempting to have knee-jerk reactions to the changing economy and constantly change the team’s focus and strategy as you go. Resist this urge. Pick your selling strategy and commit to it with regular follow-up, communication and accountability.
20. I will make a commitment to prospecting with my team. New customers and new business from existing customers is a life line. Constantly be working towards new customers and new business from existing customers. Make this a regular activity and help the team figure out what specifically they should be doing and how often. Depending on your business, each person adding one or two new logos or departments could help you sustain long-term sales growth.

Please add yours!
The Meeting to Win Team
www.meetingtowin.com

Win in a Down Economy #8 – War Room

Tuesday, December 23rd, 2008

Now is the time for Sales Managers to really be there for your teams. Remove obstacles (why is it our own companies act as “sales prevention” sometimes?!), reduce the noise, run interference and provide opportunities to learn from each other. This economy is changing daily and we need to stay proactive and operate in “real-time”. One way to do this is to take a “war room” approach to navigating your way through this. Each week on your weekly sales team call, take 10 minutes or so and ask the group about any experiences in the past week that were related to the economy. For example, cancelled deals, discount requests, travel freezes, delayed decisions, etc. Find out what is happening and, as a team, discuss some possible strategies for dealing with those scenarios, so other reps can be prepared to handle such things if they also face them. The “war room” should stay positive, strategic and proactive. Try it next week!

(brought to you by Meeting to Win, LLC – www.meetingtowin.com)

10 Tips for Better Weekly Sales Team Meetings in 2009

Thursday, December 18th, 2008

Sales Team Meetings – 10 Tips for Winning Sales Team Meetings

Sales Managers can immediately impact their team’s performance and morale by committing to productive and positive weekly sales team meetings. This Monday morning meeting sets the tone for the selling week. At the end of each weekly sales team meeting, each participant should feel more equipped to compete and win. This is an expensive hour when you consider your entire sales team is NOT selling for one full hour. These tips can help you invest that hourly wisely. Your return should be more momentum, better morale and sales success.

Meeting to Win, LLC (www.meetingtowin.com) wants to share 10 tips to help you lead more productive, positive meetings right away. Use these tips or subscribe to Meeting to Win agendas (https://www.meetingtowin.com/subscribe). Either way, commit to having great meetings starting next week.

1. Send an agenda in advance. First of all, this keeps a sales manager accountable to planning a productive meeting instead of just jumping on a weekly call and resorting to the roundtable update approach.
The agenda should change for each meeting. If you send the same template each week, they will stop looking at it. Keep agenda’s fresh and relevant.
When sales people know the manager is being proactive and planning for their meetings, they are more likely to take them more seriously, also.

2. Invite RELEVANT guest speakers. Who could join your sales team call and share information that will help your sales people sell more?
This could be an internal product specialist who could clear up confusion or answer questions about a new product offering.
This could be a customer who could give a short talk on their experience working with your company or team.
This could be someone from your marketing team to share some current market research relevant to your customers.

3. Share ownership for a productive meeting with the entire team. Share meeting planning and executing responsibilities with team members. For example, someone can be the timekeeper, someone can lead an agenda topic, someone can send the agenda out in advance, someone can secure a guest speaker and so on. It’s everyone’s responsibility to use this time wisely.

4. Have a Team Book Club. Continually build business acumen by reading and discussing a current business book as a team. Read the chapter before the meeting and discuss it during the meeting for a set amount of time.

5. Assign pre-work. This doesn’t have to be a huge project, just a small amount of preparation so they can contribute to a successful, helpful sales team meeting. And, again, meetings are always more interesting when more people have input.
Give them an article to read before the meeting.
Ask them to think about a topic and be prepared with their thoughts or ideas on that topic.
Ask them to research something for the sales team.

6. Reinforce recent sales training. Most sales training organizations have reinforcement modules designed for sales managers to use after the formal training. Use these. Each meeting, asks a different sales person to “teach” the next module. This encourages the team to study and practice the sales methodologies and skills that will make them more successful.

7. Have fun. Celebrate even the smallest successes and wins every week.

8. Don’t do a data dump. If administrative things can be shared via email, do so. Give the team a chance to ask questions or make clarifications on something they received via e-mail, but do not dump all this info on them during their meeting.

9. Stick to the allotted time. Enough said?

10. Share Best Practices. Make sure this is on the agenda. Ask one sales person to share something they have tried that is working. They should be able to tell the rest of the team how and why they did it and share any tools that will help someone else try it.

BONUS TIP: Analyze losses. It’s painful, but top sales team do this consistently. Everyone can learn from these discussions.

Win in a Down Economy – #7 – Maximize Your Tools

Tuesday, December 16th, 2008

(This winning tip brought to you by Meeting to Win, LLC – www.meetingtowin.com)

Many sales teams are taking a break from investing in new tools – CRMs, on-line sales training, lead sources, Hoovers, etc. Most spending now is on customers, not on ourselves. That may not be such a bad thing. I see it over and over again. The corporate office is looking at the latest bells & whistles for their sales teams. The lastest presentation technology, the latest CRM upgrade, the latest on-line collaboration tool, the latest _________, the latest ________, the latest _________ (you can probably fill in the blanks). They put out an RFP maybe and salespeople come in and share all the great things their _____ can do. All great and probably all very true. It seems the problem comes at the implementation and adoption phase of the project. As new tool is only great when it is used. Too often the latest _______ is rolled out and before it is being maximized, the buyers are off to the next latest ________.

As a sales leader, do a quick inventory of the tools available to you. Do this with your team. Figure out how you can create more efficiencies, drive more leads, shorten sales cycles, eliminate unnecessary work using the tools you already have.

Here is one that applies to a lot of us. Outlook is a tool most of us have. Set up “rules” in Outlook to categorize e-mails that come in. You can color code e-mails based on who they are from, if you are the sole recipient or if you are part of a distribution and so on. You would be amazed at how much less your e-mail controls you once you have these “rules” in place to help you prioritize how you read and respond to e-mails.

Your CRM is a big one, also. Most salespeople don’t use a large percentage of the capabilities of their CRM. What is one way you can use your CRM to help you run more efficiently? Can you mine leads, create a better communication plan with an existing customer, what else?

There are many more ways to maximize the tools available to you. I’d love to hear your ideas, also. Sell more efficiently during a tough economy by maximizing the capabilities of existing tools for you and your team.

Thank you,
The Meeting to Win Team

Win in a Down Economy #6 – Point to the Fences

Friday, December 12th, 2008

Anyone a college football fan? My family is! SEC Football to be specific. I read an article in the Wall Street Journal last weekend called What the Rise of Southern Football Says About America (http://online.wsj.com/article/SB122843720586081461-email.html). It was an interesting article and it sent me reflecting on this football season. I read the article right before the Florida Gators were going to play Alabama for the SEC Championship and I thought of the now famous press conference after the University of Florida’s first (and only) loss this season. Tim Tebow, the quarterback nicknamed “Superman”, still beat up from the game had this look of resolve on his face, he looked the press in the eyes and told them…well, check it out for yourself – http://www.youtube.com/watch?v=96vAbtpakLg. He makes a pledge at the end. I am sure that wasn’t the end of it and more stories will emerge now that they are playing for the National Championship. When they went to practice the next day, there was a new level of intensity. This is what sets leaders apart. Tim Tebow stood in front of the nation and took responsibility for the loss that just happened and the intensity that would happen. He stood up for his team, inspired his team and has been leading his team ever since. Remember, he didn’t pick his teammates. He needed to work with the talent, mostly good, he had. This “pledge” and leadership skills have already made him the most-loved Gator of all time and leaders can all learn something from him, that pledge, this season and that loss.

Please share any lessons from this college football leader in the comments section.

I challenge Sales Managers to not settle for underperforming, even now. Inspire your teams, create a new level of intensity, set your sights on a goal and lead the team to achieve that. I had a sales leader tell me yesterday, “advance into oncoming fire”. It’s a military strategy and he was using it to illustrate why his people needed to be proactive right now instead of sitting back, or “retreating” as he described it, waiting for customers to cancel their orders or ask for discounts on signed contracts.

How can you, as a Sales Leader, help your team win NOW? Tim Tebow made a public pledge and then and applied good, old-fashioned hard work and strategy to back it up. How can this be done on a sales team?

Win in a Down Economy – #5 – PLEASE Run Interference!

Saturday, December 6th, 2008

Sales Managers, have you and your teams ever noticed how when times are tough and that begins showing up in the company’s results, some senior leaders resort to “communicating” more? All of a sudden, the noise level goes up dramatically. It takes many forms such as new reports to do, new conference calls to join, new discounts and offers to pass along, new activity goals, etc, etc, etc. What does this do to salespeople? It DISTRACTS them, often PARALYZES them and sends them running in circles which really isn’t a recommended approach for winning in any arena (business, sports, etc).
The best sales leaders I have had were really GREAT at something — RUNNING INTERFERENCE. They blocked a huge percentage of the noise and pushed back on senior leaders when there was too much noise.
Here are some ways you can run interference for your team:
1. With your team, pick one or two things that you can do that can make the biggest difference in your results. Focus on those things, report on those things, make minor adjustments as needed and don’t give into the temptation to abandon a good plan before it gets momentum.
2. Don’t just pass along everything that your leadership sends your way. If you must pass it along, do it in a controlled way. Decide with your team how they would like to receive all this information. Can you save it up and send all the information on a Friday afternoon, can you put it in newsletter form, does your team have a team blog or webpage where you could post these items. Figure out a way with your team to NOT distract them during the selling week with non-urgent matters.
3. Protect your team’s selling time. When times are tough, every department wants a piece of the sales team. Let anyone who wants access to your team know that you will decide what makes it through the filter and then when they can access them. I had a Sales VP who didn’t allow ANY internal conference calls, e-mails or any other communication except on Mondays. If you wanted access to her sales team, you went through her and if she decided it would help grow sales, you got limited access on Mondays. You cannot imagine how much the noise level dropped and everyone got back to selling.
4. Reports! If senior leaders want another slice of data, a quick report, etc, figure out how you can gather the information without asking your team to stop what they are doing to run a new report. Go into your CRM and get the info yourself, gather the info during your regularly scheduled one-on-ones – anything other than ask them to stop selling and start reporting.
5. Push back on senior leaders who are causing the noise. Follow your chain of command, but push hard to protect your team’s selling time and stop the distractions. Show senior leaders what you will do in return – more face-to-face sales calls, more sales activity, etc.

These are just 5 ideas for dealing with the additional noise our own company’s produce. Please share your experiences in regards to dealing with the noise.

(Information gathered and shared by Meeting to Win, LLC. Visit us at www.meetingtowin.com for engaging, relevant, productive team conference calls every week.)

Win in a Down Economy – #4 – Harness Your Team’s Experience for more Wins

Wednesday, December 3rd, 2008

Brought to you by the team at Meeting to Win, LLC, www.meetingtowin.com. Collaborate. Motivate. Accelerate.)

Sales Managers should harness the collective experience and success of the sales team in this ever-changing selling environment. This is done by encouraging the team to collaborate on live deals, business challenges, stalled deals and even wins and losses. This can be done a number of ways. Here are some ideas. Please feel free to comment and add more ideas to create a collaborative environment where the entire team weighs in instead of just the Sales Manager.

Idea #1: When a business problem is brought up on a team conference call, Sales Managers should resist the urge to give their opinion immediately. Instead, say something like “I will be happy to share my experience and opinion. Before I do that, Jim, would you mind sharing what you think?” Get Jim’s opinion and Sally’s opinion and so on. The person who raised the question will have a much richer answer because of the additional input.

Idea #2: When a salesperson calls the Sales Manager on a live deal for help (negotiation, strategy, problem, etc), ask them to call one or two teammates to gather their input and then call the Sales Manager back for the discussion. Again, they will have a more comprehensive approach to problem solving and will be encouraged to lean on teammates more moving forward.

Please share your ideas, also.

10 Benefits of Holding Effective Weekly Sales Team Meetings in 2009

Wednesday, December 3rd, 2008

10 Sales Management Benefits of Holding Effective Weekly Sales Team Meetings in 2009

Sales Managers can accelerate performance in one hour per week by simply holding better weekly sales team meetings. Meeting to Win, LLC shares 10 benefits Sales Managers can expect for making this effort in the new year.

The weekly sales team meeting should be a time for a sales team to collaborate on ideas, learn new practices and prepare to compete and win. The meeting should involve every participant’s input, cover interesting and relevant topics, build business acumen, allow the less experienced to learn from the more experienced and build a collaborative team environment. If a Sales Manager is planning and executing interesting, collaborative, relevant weekly sales team meetings (www.meetingtowin.com/10tips), the benefits will be endless. The team at Meeting to Win, LLC (http://www.meetingtowin.com/) created a list of 10 benefits Sales Managers can experience in 2009 by committing to relevant, focused, well-planned weekly sales team meetings.

#1: Teamwork. The Sales Manager should not be the only “go-to” person for the entire sales team. When sales teams get together for a collaborative weekly sales team meeting, they are constantly learning from each other’s experiences and areas of expertise. When a sales challenge arises, team members will call each other for ideas and help. Sales Managers don’t have all the answers and should be thrilled when their teams harness the collective experience of the entire team. Collaborative team meetings foster this practice.

#2: Performance Management. When sales team meetings encourage participation from the entire team, Sales Managers get to hear how their teams think, solve problems, weigh in on challenges and analyze deal strategy.

#3: Improve Win Ratio. When weekly sales team meetings are used to collaborate on live deals, win/loss reviews and showcase recent wins, sales teams learn from actual experiences and apply those lessons to future deals shortening sales cycles and improving win ratios.

#4: Build business acumen. This is a hot topic right now. Customers say they want to work with sales representatives who can help them run their business more effectively. Sales teams are never done building business acumen in a constantly changing business climate. The weekly sales team meeting should cover current events, relevant books and articles from thought leaders and apply those to their selling environment. Every week the team becomes more valuable to their customers with this commitment to building business acumen.

#5: Expand expertise. Weekly sales team meetings provide an opportunity to hear from guest speakers who are experts on relevant topics. Sales team members can have access to a product or service specialist from your own company, a customer who is willing to share their perception of your company or a senior leader who can share your product/service pipeline. Using this time for relevant guests is a great use of time and expands the team’s knowledge and expertise.

#6: Create, Discover or Develop Leaders. Effective weekly team meeting agendas allow the participants to lead discussions and exercises. This gives the entire team leadership opportunities each week.

#7: React in Real Time to Changing Economy. The economy and, therefore, the selling environment changes every day. Sales teams need to learn from each other as buyers are reacting. Sharing experiences in real time will prevent many surprises for the entire team. Success during this challenging time will come from awareness, appropriate planning and agility. Collaborating weekly on the topic is critical to long-term success.

#8: Focus. The weekly sales team meeting offers an opportunity to keep the sales team focused on the right activities and outcomes. Effective weekly sales team meetings keep the team accountable to the most important focuses and set the tone for the selling activity each week.

#9: Continually Build Sales Skills. No matter the experience level, no one has mastered selling. The effective weekly team meeting offers opportunities to hone selling skills and become more and more effective. Constant reinforcement of important selling skills is key to development as a Sales Professional. It really does take practice.

#10: Have Fun! Sales Managers should use the weekly sales team meeting to motivate the team, celebrate successes and encourage efforts. By adding some fun, Sales Managers can keep a positive environment even when addressing challenging topics.

Of course, the key to experiencing these benefits is having effective weekly sales team meetings. Meeting to Win has posted 10 Tips for leading effective weekly team meetings on their website (www.meetingtowin.com/10tips). Sales Managers can plan these effective weekly meetings themselves or they can choose to outsource this activity to Meeting to Win (http://www.meetingtowin.com/). Either way, it only takes a few successful meetings to start enjoying the benefits outlined.

Ever thought of auditioning for The Apprentice?

Monday, December 1st, 2008

I read Seth Godin’s blog this morning. He is on my mind because I plan to pick up his book, Tribes, this week. Anyway, he announced a very neat opportunity for the right person – http://sethgodin.typepad.com/. I sent it to a few people that I immediately thought of. Check it out – it could change your life!