I had the opportunity to work with a few sales perfectionists recently. They really left nothing to chance. An area they revisit and rework regularly are their presentations and that effort pays off in interesting stories their prospective customers not only listen to, but invite others to hear.
This group of perfectionists have a way of telling a story through their presentation. This story inspires you to have a better company, it puts the power in your hands, it changes behavior..it doesn’t happen by accident.
How do they turn a “solution presentation” into a compelling story? Here are my observations:
- First, they thought about good stories and modeled their presentation that way.
- Then, they practiced, watched for reactions and made adjustments every time.
- They are passionate about their solution and let that show.
- They include great customer stories that make others envious.
- The presenters have great rapport with one another and that makes the room want to be part of their group, “the in crowd”.
They do have a great solution, but so do many others. They do an amazing job of growing their business through these story-telling events.
So, what’s the story of your solution?
Job of the Week:
Myrick Recruiting, LLC is recruiting Sales Engineers with experience in Performance Contracting and Energy Retrofits for a Mechanical Engineering firm in Houston, TX. Please contact pmyrick@myrickrecruiting.com for more information.
