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Create Better Buying Experiences
Stop for a moment and think about the experience your customers have purchasing from you and your company. Do you make it easy and enjoyable or does the work just begin when they say “yes”. The Meeting to Win agenda that went out on Friday is Creating Better Buying Experiences and it leads sales teams through exercises to eliminate bad experiences and create better experiences. We think so often about selling that sometimes we don’t stop to think about what it’s like to buy.
I was sitting with my colleague while she was booking hotel rooms for our team for an upcoming trip. The website she was using limited her to two reservations and she needed three. To get three, you had to call. Well, we were in an office building with poor cell reception and limited time so, what did she do? She went to our second choice and booked three $400/night hotel rooms at the competition. The first choice will never know they missed out on that business, but one buying experience cost them $2,000 that week.
Put yourself in your customer’s shoes by calling your own customer service, reviewing invoices, visiting your website and ordering your own products and services. Talk to customers about each interaction they have with your company to learn where they experience frustrations. Get your marketing team in on the project. If you can improve the customer’s buying experience, you can increase sales.
FREE Sales Team Meeting Idea:
As a team, walk through the exercises in this complimentary sales team meeting agenda, Creating Better Buying Experiences. To get agendas like this every week, simply join other successful Sales Managers and subscribe to Meeting to Win.
