I love the start of a new year in sales. Everyone seems to be ready to get back to work, refreshed from some time off, but also more willing to take a new approach to achieve results or fix problems. This is a great time to be a salesperson. Customers are examining how to make the new year better than the previous one and if you can help them do that, then it’s a great time to reach out for a conversation.
Don’t waste the golden moment which is January. The excuses for not calling customers during January are (1) “I’ll call them after my kick-off meeting“, (2) “I don’t even have my new goals yet”, (3) “They are probably busy after vacation“, (4) “I’ll get my plan together and then start calling people“, etc….
Once February hits, customers like everyone else have often forgotten the feeling of a fresh start. Don’t miss the opportunity to help customers. Strike while they are motivated to make a difference. You’ll beat the February rush.
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