Posts Tagged ‘customer meetings’
Sunday, May 30th, 2010
Most sales team have a “sales process”. This is a set of steps they take to help the customer make a good decision about their products and services. It typically goes from suspect stage to close stage of the sales cycle. Often these sales processes are written in a very salesperson focused way. They seem to have the goal of “closing” the customer and the worksheets and notes associated with each step are carefully guarded and most certainly never shown to the prospective customer.
In this approach, a sales process is something done TO the customer instead of WITH the customer.
What if salespeople took a different approach and invited their prospective customer into the process? What if salespeople re-wrote the sales cycle steps with the goal of helping the customer make the best possible decision for them? Maybe it is called a Decision Process instead of a sales process?
When a company hires a consulting firm, the consulting firm typically has a process they use on each engagement to understand the customer and then suggest and execute solutions to meet their clients needs. These solutions are typically repeatable based on the diagnosis. This is much of what salespeople do, but salespeople differ in the fact that they try to keep their process a secret.
Having a tried-and-true, repeatable process builds confidence in customers. Salespeople might want to consider sharing their process and invite the customer to take each step with them. They could share their reports and forms along the way. Along the way, making sure to stay true to their promise of helping them make good decisions and then, together, document and demonstrate it throughout the process. This builds confidence and trust in the salesperson and the process.
To build trust, move an opportunity along a decision process with your customer. They will get on the offense with you instead of on the defense against you.
Sales Managers , To get sales team meeting agendas on this topic and many others, subscribe to Meeting to Win. We’d love to work with you and your team!
Tags: CRM, customer meeting success, customer meetings, move deals, sales process, transparency
Posted in Account Management, CRM, best practice, customer meeting, efficient, opportunity, performance, sales consulting, sales team meeting agenda, sales team meeting agenda topics, sales team meeting ideas | No Comments »
Sunday, May 2nd, 2010
Sales cycles have typical steps. Customer like to take certain steps to make a decision and salespeople take certain steps to make a sale or help their customers make good decisions. Salespeople can accelerate the decision process by strategically examining the sales cycles for opportunities to add efficiencies. The benefits of doing this exist for both salesperson and customer. Customers need solutions and making efficient decisions on which solutions to purchase must be in their best interest. Salespeople benefit from getting to a go/no-go decision sooner, also. They either get to start helping a customer or, at least, realize they aren’t the right solution and can move on to the next one sooner. I am not suggesting that anyone rushes through an important decision process, I am simply suggesting a regular examination of the sales cycles to look for ways to improve the decision process and begin solving problems faster.
To do so, first list out all the steps a salesperson and a customer make to get to go/no-go on your solutions. Jot down the timeline and if there are pre-requisite steps for any of the steps.
Now, carefully examine if there is an opportunity to:
- Consolidate any two steps into one step.
- Eliminate an unnecessary step altogether.
- Simutaneously conduct two or more steps.
List out the benefits to the customer for making the decision with this new sales cycle. Then, make sure that you and the customer are clear on the steps both would like to take to help the customer make an informed yet timely decision. Stay two steps ahead with both understanding what the steps are, who should be involved and what decisions they should be able to make along the way.
The sales cycle is an important process where important decisions are made. Running it as effectively and efficiently as possible is in everyone’s best interest and a salesperson’s responsibility. Enjoy accelerated sales cycles with this simple exercise.
This week’s Meeting to Win sales team meeting agenda is Consolidate to Accelerate. Sales Manager who subscribe to the sales team meeting agenda service will receive a 60-Minute agenda that will lead their teams through an examination of their own sales cycles. Each participant will leave with a new plan for one live deal in their pipeline. Join our subscribers by signing up to get your weekly sales team meeting agendas from Meeting to Win.
Tags: consolidate sales cycles, CRM, customer meetings, existing customer, sales team meeting agenda, sales team meeting agendas, winning in sales
Posted in Account Management, CRM, agendas, customer meeting, efficient, opportunity, sales activity | No Comments »
Wednesday, April 28th, 2010
How do you become a mission-critical part of your customer’s team? The one that they call to uncover opportunities to improve, solve problems or get results? To become this part, you first have to know what is critical to the mission. As sales experts in our respective fields, it is our job to expose what is critical to the mission and then suggest ways to accomplish those things.
For example, I provide sales team meeting agendas for Sales Leaders. It is my responsibility to demonstrate to sales leaders how a consistent, strategic communication schedule can impact sales performance, team morale, turnover, bench strength and customer satisfaction. I am the expert and I am responsible for teaching and solving.
There are many ways to get to the table or to the point of solving. One very powerful way to get in the door and to the table is by offering to do an Assessment. In my case, I could do a Sales Meeting Assessment. My message to a prospective customer is simply, “As an expert at driving sales performance and important initiatives with sales meetings, I’d be happy to assess the effectiveness of your current sales team meeting strategy. After assessing your current approach, I will return to you the results of my assessment along with opportunities to more effectively use sales meetings to drive performance. The outcomes may be things you can do on your own. If there are areas Meeting to Win can help to improve your sales meetings, we’ll certainly include those options in our report.”
This approach is extremely valuable to a prospective customer (many sales teams even charge for this!) and they rarely say “no”. There is no risk for them to have an expert examine their business and share process improvements. The salesperson conducting the assessment has license to learn every detail of how they handle that process now. The intent must truly be to share ideas, best practices and solutions to improve.
The outcome is very often an active sales cycle for the salesperson and some great ideas to consider for the customer.
Understand the mission, help them reach the goal and you become … mission-critical.
Meeting to Win provides weekly sales team meeting agendas for Sales Managers. This week’s agenda is Tie Your Solutions to Their Goals. If you would like to lead your team through exercises designed to help them become mission-critical to their customers, subscribe today.
Tags: CRM, customer meetings, energize sales team, motivate sales team, troubleshooter
Posted in Account Management, CRM, agenda ideas, best practice | No Comments »
Sunday, April 25th, 2010
Your products and services – or solutions – meet very important needs of your customers. The more your solutions directly impact their ability to do their business more effectively, the more powerful and important your partnership becomes. Salespeople can hitch their solutions to the most important wagons with a little focus on the right needs.
No matter who you are positioned with in an account, an understanding of the top company goals is useful in the short term and often critical in the long term. In the short term, simply offering a solution they are asking for may be enough to make a sale at a department level. In the long term, much like what we have seen in the past couple of years, spending gets scrutized for one reason or another and any spending not directly tied to the most important goals gets cancelled. Also, salespeople often find themselves in the position of being sold internally by an ally or coach. They have to provide the information and incentive to get their internal ally to fight for their solutions. If that person is armed with the connection to the top goals, the more likely they are to be successful in their interal sales role.
So, we know it’s important, now, how do you do it. Here are some things that you may want to try:
- First of all, start high in an organization. The more effectively you can tie your solutions to their unique company goals, the more likely you are to stay high. Even if you get delegated lower during the process, you still have access higher.
- Research, research, research. Find out everything you can about what the CEO is focused on accomplishing.
- Find out what role your contacts play in the top company goals. For example, pretend your contact is in HR and one of the company’s top goals is the successful launch of a new product for 8% revenue growth this year. How will HR help the company reach this goal? Is it their job to find new sales people? Is it their job to train everyone on the new product? What particular part will they play in this goal? Once you know this you can help them reach their goal which helps the company reach it’s goal.
- Demonstrate how you can help them reach these goals more efficiently. Show how the investment with you gives them the gains they need.
- Once you are in, monitor your contribution and share it in regular reports and communications. Check in often on progress and make sure you stay aligned should the goals get altered.
- Learn to ask questions that get you to the most important goals. You’ll be surprised that often your current contacts actually don’t even know the company’s top goals. You need to learn to ask questions that don’t make them feel stupid yet also help you work toward gathering the necessary information. Simply asking someone “what are your company’s top 3 goals?” may sound like a pop quiz. Use your communication skills to have productive conversations where you both learn if necessary.
Solutions tied to top goals stand the test of time and scrutiny. Get hitched to the right goals for long-term, mutually beneficial relationships.
Meeting to Win provides weekly sales team meeting agendas for Sales Managers. This week’s agenda is Tie Your Solutions to Their Goals. If you would like to lead your team through exercises designed to help them “get hitched”, subscribe today.
Tags: CRM, customer meetings, existing customer, motivate sales team, new customers, sales meeting agenda, sales team agenda., sales team meeting agenda
Posted in Account Management, CRM, communication, efficient, free sales team meeting topics, how to have productive sales team meetings | No Comments »
Sunday, April 18th, 2010
Summer is right around the corner and the time to start executing your summer selling plan is now. You may have just experienced this on a smaller scale during Spring Break season. Decision makers are out of the office on vacations or entertaining clients at golf tournaments. Spring and Summer can mark tough times for sales professionals who are still trying to move deals forward. The odds of getting all the decision makers involved at the necessary stage are not good during the summer. Each activity gets pushed off until “next week” when someone is “back in the office” and, before you know it, your sales cycles have stretched out. And, salespeople and their teammates are trying to schedule in much needed breaks, also.
It is in everyone’s best interest to keep deals moving through the summer. Customers need solutions, salespeople need sales. The season does not change those truths. So, how can sales professionals enjoy their summer and a few successes at the same time? Here are some actions to take now to close some summer deals.
- Look at your pipeline and determine which deals should be closing during the summer.
- At your next opportunity with your prospective customers, walk through all the steps they will most likely need to take to make a decision on your solution. Together, build a timeline for when these steps should occur based on when they need a solution in place. This will give you both a timeline to work toward heading into the summer.
- With your timeline in hand, acknowledge the challenges of meeting deadlines in the summer months with your customer. Build a calendar that includes everyone’s (salesperson’s team and customer’s team) planned vacations or absences. This way you can stay a few steps ahead on planning.
- Make sure that everyone who will be involved in the decision process understands the timeline and the steps in the process.
- Consider scheduling a regular update call with your key contacts. Think of yourself as a project manager keeping the team on track to make a decision. Each week should move the deal forward.
- Keep your momentum during the summer by working a business development plan. Salespeople have a tendency to take a little break during the summer months. Those that keep up the hard work will gain momentum throughout the summer and into the next selling season. Very often prospects are more receptive during holiday and summer seasons. Take advantage of the lighter mood and begin some great relationships.
- Set clear activity and performance goals for the summer months. It is too easy to go with the flow of traffic if you don’t have a better plan. If those around you have slowed down, it is easy to follow their lead. Build a plan to follow and avoid this slow down.
- Take your own vacation. You’ll enjoy it more if you’ve been proactive to continue adding to your pipeline and moving your deals throughout the summer. Now, go get that break!
Enjoy a summer filled with sales by building and executing your summer sales plan now.
Post brought to you by Jill Myrick of Meeting to Win, LLC. Become a Meeting to Win subscriber to receive a new sales team meeting agenda every week. This week’s agenda is We Interrupt This Summer to Bring You…Solutions. As a team, you’ll leave this meeting with a solid plan to succeed throughout the summer. You’ll win and your customers will win. What a great summer this could be!
Tags: CRM, cusotmer meeting success, customer meetings, energize sales team, move deals, pre-call planning, prepare for sales call, sales team agenda., winning in sales
Posted in Account Management, CRM, Summer Selling Season, communication, customer meeting, efficient, performance | No Comments »
Sunday, March 14th, 2010
This is Part 3 in our Maximize Customer Meetings Series. This Friday, March 19th, the third agenda in the series goes out to subscribers. The 3 part series will soon be available on our store, also. To get weekly sales team meeting exercises that cover this and many more selling topics, subscribe to Meeting to Win today.
You’ve followed the steps to prepare and execute a productive customer meeting. You’re not done yet! To maximize the work done on this customer meeting so far, it is helpful to send comprehensive and organized Meeting Notes after the meeting. This is where many sales professionals quit. Following up thoroughly is a great way to gain a competitive edge in a sales cycle.
Get started the day of your customer meeting.
- Typically, sales representatives will send a quick thank you note via email to the customer.
- In that short thank you e-mail, let the customer know you will send them more comprehensive Meeting Notes to outline everything discussed and agreed upon along with a timeline of next steps.
This action gives the customer some ownership in this process immediately following the meeting and sets you both up to accomplish something, therefore, maximizing your meeting.
Within 48 hours send your Meeting Notes. Meeting Notes should include:
- A bulleted list of the information the sales representative learned about the customer’s needs.
- A list of action items for both the sales rep and the customer along with time lines.
- A couple of bullets with high-level ideas on possible solutions you discussed while meeting.
- Possible pricing scenarios (if discussed in meeting).
- Call to action. At this point, let the customer know what to expect next. For example, “we will contact your administrative assistant to set up a time for you to tour our plant”.
Benefits of using Meeting Notes after a customer meeting:
- By outlining this in writing post-meeting the customer has the opportunity to correct any wrong or missing information. This is critically important for the sales representative who is formulating a solution.
- This demonstrates to the customer that the sales representative has a clear understanding of the needs which builds confidence and trust and ultimately rapport.
- Customer is agreeing to next steps and is sharing in the ownership of finding a solution.
- Often customers use these Meeting Notes internally to share progress on finding a solution or to report to senior leaders. This builds your good reputation with more of your customer’s leadership, saves them work and demonstrates that you have their best interests in mind.
- Clear communication along the way is critically important when problems or misunderstandings arise in sales cycles. The relationship built along the way can make or break a sales as it gets closer to closing.
Sales Team Meeting Idea:
- Ask the team to come prepared to discuss a recent customer meeting that resulted in next steps.
- As a team, write your Meeting Notes and share them with the group.
- Provide feedback for each other on appearance, communication style and ease of use.
- To get more in depth sales training exercises and practice on this topic, subscribe for Meeting to Win sales team meeting agendas here.
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Tags: customer meetings, energize sales team, motivate sales team, sales team agenda., sales team meeting agenda, sales team meeting idea
Posted in agenda ideas, agendas, best practice, communication, discipline, free sales team meeting topics, how to have productive sales team meetings, management tips, maximize tools, sales activity, sales management, sales manager tips, sales managers, sales meetings, sales team agenda., sales team meeting agenda, sales team meeting agenda topics, sales team meeting ideas, sales tips, team meeting, tips for meetings | No Comments »
