Who is on your “team”? By team I mean everyone that helps take care of the customer from suspect stage to account management stage. This could be your proposal people, your billing dept, your sales engineers, your operations team, your customer service representatives and the list goes on. It typically takes many people working together to win, keep and grow customer accounts. How well your team works together is being observed and judged by customers and is a big factor in their decision to work with you or not.
There are many challenges facing your extended team. Everyone has different bosses, people are spread all over the country, they leave the company and have conflicting priorities. How do you pull the team together for the good of the customer?
Start by identifying the team. Make a list of everyone who touches every stage of the sales cycle. List these people or functions by sales cycle stage. Include the role they play in that stage.
Now that you have this chart, figure out how to improve your team work. To get started, list 5 areas of breakdown in your team work. Are proposals often late, do customers have billing issues, is Customer Service unresponsive, are orders delivered late? Take each breakdown one by one and figure out how to address it so customers have a better experience.
Some solutions may include:
- Involving an extended team member earlier in the sales cycle.
- Making an effort to get to know each other outside a sales cycle.
- Including the extended team on sales team meetings occasionally.
- Making sure everyone is clear on their role in the customer account.
- Creating a customer-focused culture where everyone sells.
- Encouraging team leaders to focus on working together.
- Creating a communication system across departments.
Work together as a team to win as a team. You’ll enjoy these internal relationships and your customers will be the big winners.
(Meeting to Win provides new sales team meeting agendas every week for Sales Managers who subscribe to the sales meeting agenda service. This Friday, the sales team meeting agenda Work as a Team to Win as a Team will be delivered to our subscribers. Join us and start having better sales team meetings this week.)
